The influencer market that has seen the rise of social media celebrities and idols, became a huge buzz for brands reaching out to their customers. However, there are some who get it wrong and working with influencers can be a tricky business. ModeFair aims to be a player in a very niche space that helps you to be connected with the right influencer for your brand. We speak to Tang Siew Wai of ModeFair about how it all began and what’s been the difficult part of this journey so far, and why the influencer market still works in Malaysia.

<p>The influencer market that has seen the rise of social media celebrities and idols, became a huge buzz for brands reaching out to their customers. However, there are some who get it wrong and working with influencers can be a tricky business. ModeFair aims to be a player in a very niche space that helps you to be connected with the right influencer for your brand. We speak to Tang Siew Wai of ModeFair about how it all began and what&rsquo;s been the difficult part of this journey so far, and why the influencer market still works in Malaysia.</p>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

The essential toolkit for business, all in one place: from learning what to do and what not to do to the intricacies of keeping it all humming together nicely. Freda Liu, Jeff Sandhu, Audrey Raj, Richard Bradbury, Arvindh Yuvaraj and Christine Wong meld management with tech to keep you ahead of the trends that might vault productivity to another level.

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