Have you ever noticed that after you’ve purchased something online, you start seeing ads for the item you purchased all over the sites your browse. For you, these ads may be an annoyance because you’ve already purchased them but for brands, these are wasted ad dollars. Understanding online customers requires significant time and investment. The Malaysian and Southeast Asian brands tends to look at online for one purpose alone: performance. But online has so many more applications beyond performance media, one of which is programmatic advertising. Delivering the right ad, to the right person, at the right time, through the right channel. We speak to Stephen Tompkins, Vice President of Operations Southeast Asia for Publicis Media to find out more.

Have you ever noticed that after you&rsquo;ve purchased something online, you start seeing ads for the item you purchased all over the sites your browse. For you, these ads may be an annoyance because you&rsquo;ve already purchased them but for brands, these are wasted ad dollars. Understanding online customers requires significant time and investment. The Malaysian and Southeast Asian brands tends to look at online for one purpose alone: performance. But online has so many more applications beyond performance media, one of which is programmatic advertising. Delivering the right ad, to the right person, at the right time, through the right channel. We speak to Stephen Tompkins, Vice President of Operations Southeast Asia for Publicis Media to find out more.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

The essential toolkit for business, all in one place: from learning what to do and what not to do to the intricacies of keeping it all humming together nicely. Freda Liu, Jeff Sandhu, Audrey Raj, Richard Bradbury, Arvindh Yuvaraj and Christine Wong meld management with tech to keep you ahead of the trends that might vault productivity to another level.

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