Rehearsals on Facebook

On this episode of Digital Marketing Updates, we discuss what platforms like Whatsapp and Snapchat are doing to help businesses better reach their audiences, and Facebook’s new Rehearsal and other features that encourage businesses to dive further into video content.

Instagram vs. TikTok

On this episode of Digital Marketing Updates, we discuss the intensifying battle of the apps between Instagram and TikTok, and if IG’s new “Reels” feature can help it keep up with the new kid on the block.

How To Slay Experiential Marketing

With “Customer Experience” or CX being the marketing buzzword of 2019, more brands have been trying to connect with the community by giving their target demographics immersive, transformative experiences that leave a lasting impression. What does it take to build a powerful brand experience, and do…

The New Proton

Proton’s image and identity has evolved a fair bit since its inception in 1983. From being the “Pride of Malaysia” to today “Inspiring Connections”, the national carmaker has always worked to infuse confidence through their brand evolution and remains connected to the hearts and minds of Malaysians…

Data Protection: It Costs More To Do Nothing

As businesses expand and scale their operations, they are very likely to deploy emerging technologies such as AI and IoT to remain competitive and improve their business operations. And this requires huge amounts of data to compute, which is why data protection cannot be taken lightly anymore. But …

Shopping From Your TV to Your Timeline

On this episode of Digital Marketing Updates, we discuss how direct/TV shopping has invaded our timelines, and how to sell three thousand packs of teh tarik in 3 seconds.

Shopping From Your TV to Your Timeline

On this episode of Digital Marketing Updates, we discuss how direct/TV shopping has invaded our timelines, and how to sell three thousand packs of teh tarik in 3 seconds.

@Creator on Instagram

On this episode of Digital Marketing Updates, it’s a bumper update from Instagram for consumer and brands to learn, create and shop with greater ease.

ScaleUp Malaysia, Your Growth Accelerator

If you’ve got your product-market fit down and are ready to scale up but don’t have the funds or the right team to support you, then ScaleUp Malaysia has the solution for you. The masterminds behind Proficeo’s highly successful Coach & Grow Program want to help you find the right strategy and model…

Budget 2020: A Boost for SMEs or Missed Opportunity?

With SMEs making up more than 98% of businesses in Malaysia, contributing more than 38% of the country’s GDP and accounting for 66% of the nation’s workforce; did Budget 2020 do this segment of the economy justice? Does it help with the ease of doing business in Malaysia? We discuss, with Founder a…