The onset of technology has revolutionized how the public today consumes information, influencing their decision making and their purchasing habits.  The growing use of smartphones and the increasing number of people accessing the internet via their mobile devices have changed the way marketers and retailers engage consumers, as the battle for a greater share of voice is determined literally in the hands of the consumer.  With growing choices, along with increasing standards of living, consumers are eager to look out for value offers, taking greater notice of brands that put more focus on understanding their needs and personalizing their engagement.  In such a competitive environment, how can retailers cater to the unceasing demand and improve their appeal to today’s consumers? We speak to Kumaresh Viswanathan, Business Development Director of Ebizu about redefining Malaysia retail marketing strategy.

The onset of technology has revolutionized how the public today consumes information, influencing their decision making and their purchasing habits. &nbsp;The growing use of smartphones and the increasing number of people accessing the internet via their mobile devices have changed the way marketers and retailers engage consumers, as the battle for a greater share of voice is determined literally in the hands of the consumer. &nbsp;With growing choices, along with increasing standards of living, consumers are eager to look out for value offers, taking greater notice of brands that put more focus on understanding their needs and personalizing their engagement. &nbsp;In such a competitive environment, how can retailers cater to the unceasing demand and improve their appeal to today&rsquo;s consumers? We speak to Kumaresh Viswanathan, Business Development Director of Ebizu about redefining Malaysia retail marketing strategy.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

The essential toolkit for business, all in one place: from learning what to do and what not to do to the intricacies of keeping it all humming together nicely. Freda Liu, Jeff Sandhu, Audrey Raj, Richard Bradbury, Arvindh Yuvaraj and Christine Wong meld management with tech to keep you ahead of the trends that might vault productivity to another level.

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