Whilst there’s been huge growth in programmatic marketing and success stories in the sector, some advertisers continue to question committing budgets to this data-driven space. Can programmatic marketing really drive better performance? What about all this talk about brand safety and ad fraud? Programmatic specialists, Trade Indy guide us through the truth, lies and buzz on programmatic marketing.

<p>Whilst there&rsquo;s been huge growth in programmatic marketing and success stories in the sector, some advertisers continue to question committing budgets to this data-driven space. Can programmatic marketing really drive better performance? What about all this talk about brand safety and ad fraud? Programmatic specialists, Trade Indy guide us through the truth, lies and buzz on programmatic marketing.</p>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

The essential toolkit for business, all in one place: from learning what to do and what not to do to the intricacies of keeping it all humming together nicely. Freda Liu, Jeff Sandhu, Audrey Raj, Richard Bradbury, Arvindh Yuvaraj and Christine Wong meld management with tech to keep you ahead of the trends that might vault productivity to another level.

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