According to Kantar Millward Brown’s recent AdReaction 2018 report, 94% of marketers in Asia Pacific are confident they are delivering ad campaigns that are well integrated across multiple channels. Consumers however, are less positive about how well marketers are integrating their multichannel strategies, with 40% of consumers in Malaysia saying they don’t think that the ads they see across channels such as TV, outdoor and digital ‘fit together well’. Why the discrepancy, and how can marketers integrate their campaigns better? Our friends from Kantar Millward Brown talk to us about The Art of Integration; the guiding principles for brands to consider when implementing multichannel campaigns and how to avoid the pitfalls of fragmentation.

<p>According to Kantar Millward Brown&rsquo;s recent AdReaction 2018 report, 94% of marketers in Asia Pacific are confident they are delivering ad campaigns that are well integrated across multiple channels. Consumers however, are less positive about how well marketers are integrating their multichannel strategies, with 40% of consumers in Malaysia saying they don&rsquo;t think that the ads they see across channels such as TV, outdoor and digital &lsquo;fit together well&rsquo;. Why the discrepancy, and how can marketers integrate their campaigns better? Our friends from Kantar Millward Brown talk to us about The Art of Integration; the guiding principles for brands to consider when implementing multichannel campaigns and how to avoid the pitfalls of fragmentation.</p>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

The essential toolkit for business, all in one place: from learning what to do and what not to do to the intricacies of keeping it all humming together nicely. Freda Liu, Jeff Sandhu, Audrey Raj, Richard Bradbury, Arvindh Yuvaraj and Christine Wong meld management with tech to keep you ahead of the trends that might vault productivity to another level.

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