At its event next week Apple is expected to announce three new phones, launching in time for the holiday season. However, research is showing that people are holding onto their phones for an average of 33 months. That’s up from 27.5 months in 2018. People just aren’t upgrading as often as they used to. But why?

<p>At its event next week Apple is expected to announce three new phones, launching in time for the holiday season. However, <a href="https://www.fastcompany.com/90398089/the-biggest-threat-to-apples-new-iphones-consumer-malaise%20">research is showing</a> that people are holding onto their phones for an average of 33 months. That&rsquo;s up from 27.5 months in 2018. People just aren&rsquo;t upgrading as often as they used to. But why?</p>

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