Have you ever been swayed either positively or negatively after an ad? Has an ad ever changed your mind about a brand? Online services have upended the world of advertising by enabling marketers, including political campaigns, to refine their pitches to specific groups of people or geographic areas. And in the age of Big Data, it has also created new problems, “policy vacuums”, and unforeseen challenges. Welcome to the age of microtargeting. We explain how this works.

<p>Have you ever been swayed either positively or negatively after an ad? Has an ad ever changed your mind about a brand? Online services have upended the world of advertising by enabling marketers, including political campaigns, to refine their pitches to specific groups of people or geographic areas. And in the age of Big Data, it has also created new problems, &ldquo;policy vacuums&rdquo;, and unforeseen challenges. Welcome to the age of microtargeting. We explain how this works.</p>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

The essential toolkit for business, all in one place: from learning what to do and what not to do to the intricacies of keeping it all humming together nicely. Freda Liu, Jeff Sandhu, Audrey Raj, Richard Bradbury, Arvindh Yuvaraj and Christine Wong meld management with tech to keep you ahead of the trends that might vault productivity to another level.

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