There is a revolution taking place in the world of startup growth. Growth Hacking is one of the hottest buzzwords in the marketing world, yet it’s one of the most misunderstood methods of marketing. A common misconception is that growth hacking is an expedient trick to unlock exponential growth at an instant. This is not the case. We speak to Pascal van Steen, a growth hacker who has worked with a number of growth hacking services based in Europe to learn more about growth hacking.

<p>There is a revolution taking place in the world of startup growth. Growth Hacking is one of the hottest buzzwords in the marketing world, yet it&rsquo;s one of the most misunderstood methods of marketing. A common misconception is that growth hacking is an expedient trick to unlock exponential growth at an instant. This is not the case. We speak to Pascal van Steen, a growth hacker who has worked with a number of growth hacking services based in Europe to learn more about growth hacking.</p>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

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The essential toolkit for business, all in one place: from learning what to do and what not to do to the intricacies of keeping it all humming together nicely. Freda Liu, Jeff Sandhu, Audrey Raj, Richard Bradbury, Arvindh Yuvaraj and Christine Wong meld management with tech to keep you ahead of the trends that might vault productivity to another level.

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