Mobile is transforming our behavior by creating the need to accomplish things instantly, on-the-spot, as soon as they pop into our heads… while commuting to work, while waiting or taking a break, while with friends, or while out on a date. This phenomenon has caused many couples to break up but jokes aside, it has forced us to examine the context and the events that trigger the desire to accomplish a given task. This view of mobile as a catalyst for new behavior colors how measurement of mobile performance should be approached. We speak to Fai-Keung Ng, Group Country Manager Southeast Asia at AT Internet about how the mobile revolution is forcing an evolution in how to measure performance from a digital analytics perspective.

<p>Mobile is transforming our behavior by creating the need to accomplish things instantly, on-the-spot, as soon as they pop into our heads&hellip; while commuting to work, while waiting or taking a break, while with friends, or while out on a date. This phenomenon has caused many couples to break up but jokes aside, it has forced us to examine the context and the events that trigger the desire to accomplish a given task. This view of mobile as a catalyst for new behavior colors how measurement of mobile performance should be approached. We speak to Fai-Keung Ng, Group Country Manager Southeast Asia at AT Internet about how the mobile revolution is forcing an evolution in how to measure performance from a digital analytics perspective.</p>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

The essential toolkit for business, all in one place: from learning what to do and what not to do to the intricacies of keeping it all humming together nicely. Freda Liu, Jeff Sandhu, Audrey Raj, Richard Bradbury, Arvindh Yuvaraj and Christine Wong meld management with tech to keep you ahead of the trends that might vault productivity to another level.

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