Marketing to the  Malaysian metrosexual that it’s the peacock with the feathers not the hen.
Metrosexual is a neologism, derived from metropolitan and heterosexual, coined in 1994 describing a  man (especially one living in an urban, post-industrial, capitalist culture)  who is especially meticulous about his grooming and appearance, typically  spending a significant amount of time and money on shopping as part of this.In this edition of Resource Centre, Flora Remeo and Eda Ismail from Men's Refinery speak to us about getting men into grooming, wellness and pampering services

Marketing to the Malaysian metrosexual that it&rsquo;s the peacock with the feathers not the hen. Metrosexual is a&nbsp;neologism, derived from&nbsp;metropolitan&nbsp;and&nbsp;heterosexual, coined in 1994 describing a man (especially one living in an&nbsp;urban,&nbsp;post-industrial,&nbsp;capitalist&nbsp;culture) who is especially meticulous about his grooming and appearance, typically spending a significant amount of time and money on shopping as part of this.In this edition of Resource Centre, Flora Remeo and Eda Ismail from Men's Refinery speak to us about getting men into grooming, wellness and pampering services

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

The essential toolkit for business, all in one place: from learning what to do and what not to do to the intricacies of keeping it all humming together nicely. Freda Liu, Jeff Sandhu, Audrey Raj, Richard Bradbury, Arvindh Yuvaraj and Christine Wong meld management with tech to keep you ahead of the trends that might vault productivity to another level.

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