A recent report by Kantar Millward Brown revealed that the state of multi-channel advertising campaigns in many countries in the region is bleaker than it seems. Clearly, marketers are struggling to make the most of ad formats and channels to best reach consumers, and they need to start thinking intelligently and creatively, about how to integrate their campaigns. Regional CMO & Head of Consumer Insights at VML, Preeti Sanjeevi tells us how exactly marketers can inject creativity into integrating their ad campaigns.

<p>A recent report by Kantar Millward Brown revealed that the state of multi-channel advertising campaigns in many countries in the region is bleaker than it seems. Clearly, marketers are struggling to make the most of ad formats and channels to best reach consumers, and they need to start thinking intelligently and creatively, about how to integrate their campaigns. Regional CMO &amp; Head of Consumer Insights at VML, Preeti Sanjeevi tells us how exactly marketers can inject creativity into integrating their ad campaigns.</p>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

The essential toolkit for business, all in one place: from learning what to do and what not to do to the intricacies of keeping it all humming together nicely. Freda Liu, Jeff Sandhu, Audrey Raj, Richard Bradbury, Arvindh Yuvaraj and Christine Wong meld management with tech to keep you ahead of the trends that might vault productivity to another level.

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