Many brands have redesigned their logos over the years to suit their consumers’ changing tastes. But there seems to be a common trend amongst brands’ redesigns now called “blanding”, in which a more intricate design is replaced with a simple sans-serif font. Is the minimalist approach a successful attempt at staying contemporary, or is it indicative of a downward spiral for creativity?

<p>Many brands have redesigned their logos over the years to suit their consumers&rsquo; changing tastes. But there seems to be a common trend amongst brands&rsquo; redesigns now called <a href="https://qz.com/quartzy/1507040/every-brand-logo-looks-the-same-now/%20" target="_blank">&ldquo;blanding&rdquo;</a>, in which a more intricate design is replaced with a simple sans-serif font. Is the minimalist approach a successful attempt at staying contemporary, or is it indicative of a downward spiral for creativity?</p>

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