The #Dedicated2Cikgu Campaign started in 2012 with 40,000 roses given to teachers at 400 schools across Malaysia. Spearheaded by INTI International University and Colleges, the campaign continues to facilitate the sharing of heart-warming stories online, upping the stakes by roping in renowned local artists such as Rozita Che Wan, Amar Asyraf, Elfira Loy and many more, creating bigger excitement amidst students and teachers in over 500 schools in Malaysia. We discover the strategic rationale, and learn about the stakeholders that the campaign targets.

<p>The #Dedicated2Cikgu Campaign started in 2012 with 40,000 roses given to teachers at 400 schools across Malaysia. Spearheaded by INTI International University and Colleges, the campaign continues to facilitate the sharing of heart-warming stories online, upping the stakes by roping in renowned local artists such as Rozita Che Wan, Amar Asyraf, Elfira Loy and many more, creating bigger excitement amidst students and teachers in over 500 schools in Malaysia. We discover the strategic rationale, and learn about the stakeholders that the campaign targets.</p>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

The essential toolkit for business, all in one place: from learning what to do and what not to do to the intricacies of keeping it all humming together nicely. Freda Liu, Jeff Sandhu, Audrey Raj, Richard Bradbury, Arvindh Yuvaraj and Christine Wong meld management with tech to keep you ahead of the trends that might vault productivity to another level.

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