South Korean car sharing service Socar is making its first overseas expansion by allowing Malaysian users to book or rent a car for hours, days, or maybe even a week… all via the SOCAR app. We speak to Leon Foong, CEO of SOCAR Malaysia, about the market for car-sharing as opposed to ride-hailing, the promise of the Malaysian market, as well as the challenges SOCAR has faced so far.

<p>South Korean car sharing service Socar is making its first overseas expansion by allowing Malaysian users to book or rent a car for hours, days, or maybe even a week&hellip; all via the SOCAR app. We speak to Leon Foong, CEO of SOCAR Malaysia, about the market for car-sharing as opposed to ride-hailing, the promise of the Malaysian market, as well as the challenges SOCAR has faced so far.</p>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

The essential toolkit for business, all in one place: from learning what to do and what not to do to the intricacies of keeping it all humming together nicely. Freda Liu, Jeff Sandhu, Audrey Raj, Richard Bradbury, Arvindh Yuvaraj and Christine Wong meld management with tech to keep you ahead of the trends that might vault productivity to another level.

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