As the market for products aimed at older users explodes, some entrepreneurs are turning to a radical idea: actually get the customers involved.

<p>As the market for products aimed at older users explodes, some entrepreneurs are<a href="https://www.technologyreview.com/s/614167/why-are-products-for-older-people-so-ugly/"> turning to a radical idea</a>: actually get the customers involved.</p>

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