Personal branding used to just be a concern for famous people- public perception is a huge part of what makes their success. But today, each and every one of us is a brand. Because the world is only getting more connected and competitive. Whether you want to impress a date, a customer, employer or investor, it all starts with managing your name and what others think when they hear your name. As Jeff Bezos of Amazon fame says, “ Branding is what people say about you when you are not in the room…”

<p>Personal branding used to just be a concern for famous people- public perception is a huge part of what makes their success. But today, each and every one of us is a brand. Because the world is only getting more connected and competitive. Whether you want to impress a date, a customer, employer or investor, it all starts with managing your name and what others think when they hear your name. As Jeff Bezos of Amazon fame says, &ldquo; Branding is what people say about you when you are not in the room&hellip;&rdquo;</p>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

The essential toolkit for business, all in one place: from learning what to do and what not to do to the intricacies of keeping it all humming together nicely. Freda Liu, Jeff Sandhu, Audrey Raj, Richard Bradbury, Arvindh Yuvaraj and Christine Wong meld management with tech to keep you ahead of the trends that might vault productivity to another level.

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