After overcoming long-term health issues, Jesrina continues to testify her victory by helping other health conscious Asians find a way to win the battle. She started PurelyB, a one-stop healthy living content and marketplace portal for people to adopt healthier lifestyles with ultimate convenience. It was a bootstrap startup driven by passion and received positive responses within its infant period. Jesrina joins Freda Liu on the show to shed light on her desire to make a difference.

<p>After overcoming long-term health issues, Jesrina continues to testify her victory by helping other health conscious Asians find a way to win the battle. She started PurelyB, a one-stop healthy living content and marketplace portal for people to adopt healthier lifestyles with ultimate convenience. It was a bootstrap startup driven by passion and received positive responses within its infant period. Jesrina joins Freda Liu on the show to shed light on her desire to make a difference.</p>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

The essential toolkit for business, all in one place: from learning what to do and what not to do to the intricacies of keeping it all humming together nicely. Freda Liu, Jeff Sandhu, Audrey Raj, Richard Bradbury, Arvindh Yuvaraj and Christine Wong meld management with tech to keep you ahead of the trends that might vault productivity to another level.

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