A report from Bloomberg highlighted the human labour that goes into making Amazon’s Alexa voice assistant – which comes built in to every Amazon Echo speaker – a little smarter. The company has a mix of contractors and full-time employees all over the globe reviewing and transcribing clips of conversations between users and Alexa, identify phrases, such as “Taylor Swift,” that might otherwise be meaningless to the software.

<p>A report from Bloomberg highlighted the human labour that goes into making Amazon&rsquo;s Alexa voice assistant &ndash; which comes built in to every Amazon Echo speaker &ndash; a little smarter. The company has a mix of contractors and full-time employees all over the globe <a href="https://www.businessinsider.my/amazon-alexa-recordings-workers-2019-4/?utm_content=buffer5ce38&amp;utm_medium=social&amp;utm_source=facebook.com&amp;utm_campaign=buffer-bi&amp;r=US&amp;IR=T" target="_blank">reviewing</a> and transcribing clips of conversations between users and Alexa, identify phrases, such as &ldquo;Taylor Swift,&rdquo; that might otherwise be meaningless to the software.</p>  <p></p>

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