Amazon is quietly piloting a program to let brands like Maybelline and Folgers pay to send free samples to consumers — all based on what the retail giant already knows they're likely to buy.

<p><a href="https://www.axios.com/amazon-ad-strategy-free-samples-based-on-consumer-data-5ce0fe5b-6112-4d59-8d28-39278f457b6d.html" target="_blank">Amazon</a> is quietly piloting a program to let brands like Maybelline and Folgers pay to send free samples to consumers &mdash; all based on what the retail giant already knows they're likely to buy.</p>

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