We all know that music is a powerful influencer. A movie without a soundtrack doesn’t provoke the same emotional journey. A workout without a pump-up anthem can feel like a drag. But is there a way to quantify these reactions? And if so, could they be reverse-engineered and put to good use?

<p>We all know that music is a powerful influencer. A movie without a soundtrack doesn&rsquo;t provoke the same emotional journey. A workout without a pump-up anthem can feel like a drag. But is there<a href="https://www.technologyreview.com/s/614666/ai-machine-learning-music-feel-good/?utm_source=newsletters&amp;utm_medium=email&amp;utm_campaign=the_download.unpaid.engagement"> a way to quantify these reactions</a>? And if so, could they be reverse-engineered and put to good use?</p>

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