Experts say marketers who treat mobile phones like a mini version of the television are seriously undervaluing the medium’s potential. They should be thinking more like video game developers, not traditional media buyers. The Gamers are the ones winning this level.

<a href="https://www.thedrum.com/opinion/2020/09/23/why-marketers-need-think-gamers-when-trying-understand-mobile-advertising?utm_campaign=Newsletter_Daily_APAC&amp;utm_source=pardot&amp;utm_medium=email%20">Experts say</a> marketers who treat mobile phones like a mini version of the television are seriously undervaluing the medium&rsquo;s potential. They should be thinking more like video game developers, not traditional media buyers. The Gamers are the ones winning this level.

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