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Why Intellectual Property Still Matters (Especially Now)

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With World Intellectual Property Day around the corner, Enterprise Explores why IP protection is no longer just a legal checkbox, it’s a business essential in today’s digital-first economy.

Joining us are two advocates from the Bar Council’s IP Committee, who shed light on the real-world risks faced by Malaysian creators, startups, and entrepreneurs, and why safeguarding your ideas might be the smartest move you make this year.

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