After studying expert entrepreneurs, Professor Saras Sarasvathy found they weren't better at predicting the future; they simply made decisions differently. In a world shaped by AI, geopolitical shocks, and fast-changing consumer behaviour, we explore what a different mindset can teach entrepreneurs, business leaders, and anyone making decisions when the future cannot be predicted. 

We discuss:


Why expert entrepreneurs don't out-predict everyone else, and what they do instead


The five principles of Effectuation


How successful entrepreneurs turn surprises into opportunities rather than setbacks


Whether entrepreneurship is a learnable method rather than an inborn talent, and what that means for developing it within a company

After studying expert entrepreneurs, Professor Saras Sarasvathy found they weren't better at predicting the future; they simply made decisions differently. In a world shaped by AI, geopolitical shocks, and fast-changing consumer behaviour, we explore what a different mindset can teach entrepreneurs, business leaders, and anyone making decisions when the future cannot be predicted.&nbsp;We discuss:<ul><li>Why expert entrepreneurs don't out-predict everyone else, and what they do instead</li><li>The five principles of Effectuation</li><li>How successful entrepreneurs turn surprises into opportunities rather than setbacks</li><li>Whether entrepreneurship is a learnable method rather than an inborn talent, and what that means for developing it within a company</li></ul>

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

Helping you navigate the ever-changing universe of business, from headlines to the bottom line