Customer champions are a tremendous asset for any organisation. In most cases, people are far more interested in reading about your customers’ experiences than straight marketing materials. Customers are more relatable, and they’re more credible, too. People want to hear from their peers before they buy your product or service. 

<a href="https://www.entrepreneur.com/article/356488">Customer champions are a tremendous asset for any organisation. </a>In most cases, people are far more interested in reading about your customers&rsquo; experiences than straight marketing materials. Customers are more relatable, and they&rsquo;re more credible, too. People want to hear from their peers before they buy your product or service.

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

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