Are you one of the 76% of Malaysian consumers thinking about switching car brands? A new report from Deloitte reveals a shift in the automotive market, with brand loyalty at a regional low as a flood of new players enters the scene.



Kevin Ohkohchi, Consumer Leader at Deloitte Malaysia, joins us to unpack the findings from their 2025 Global Automotive Consumer Survey. 



We discuss:


Why 76% of Malaysians plan to switch brands for their next vehicle.


The shift in preference back to hybrids over pure EVs.


The top criteria for Malaysian buyers: performance over price.


The key barriers to EV adoption: charging, time, and cost premiums.


How the end of CBU tax exemptions will likely shift the market to local assembly (CKD).

Are you one of the 76% of Malaysian consumers thinking about switching car brands? A new report from Deloitte reveals a shift in the automotive market, with brand loyalty at a regional low as a flood of new players enters the scene.Kevin Ohkohchi, Consumer Leader at Deloitte Malaysia, joins us to unpack the findings from their 2025 Global Automotive Consumer Survey.&nbsp;We discuss:<ul><li>Why 76% of Malaysians plan to switch brands for their next vehicle.</li><li>The shift in preference back to hybrids over pure EVs.</li><li>The top criteria for Malaysian buyers: performance over price.</li><li>The key barriers to EV adoption: charging, time, and cost premiums.</li><li>How the end of CBU tax exemptions will likely shift the market to local assembly (CKD).</li></ul>

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

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