For those of us Internet users, we would be familiar with the word “cookies”. They are used to remember your preferences, login information, and other browsing information, as well as to track your activity on the website and to personalise your experience. 



Three years ago, Google announced that it would eliminate third-party cookies from Chrome by 2022, and later postponed its deadline until 2024.



In the ever-evolving landscape of digital marketing, the impending end of cookies marks a significant turning point. Once the bedrock of online tracking and personalised advertising, cookies are facing obsolescence due to growing privacy concerns and tightening regulations. 



From the strategies businesses will adopt to navigate this new terrain to the varied impacts on marketers, advertisers, publishers, and consumers, the transition prompts a reevaluation of fundamental practices. 

Today, we delve into the challenges and opportunities arising in a cookieless future.

For those of us Internet users, we would be familiar with the word “cookies”. They are used to remember your preferences, login information, and other browsing information, as well as to track your activity on the website and to personalise your experience. Three years ago, Google announced that it would eliminate third-party cookies from Chrome by 2022, and later postponed its deadline until 2024.In the ever-evolving landscape of digital marketing, the impending end of cookies marks a significant turning point. Once the bedrock of online tracking and personalised advertising, cookies are facing obsolescence due to growing privacy concerns and tightening regulations. From the strategies businesses will adopt to navigate this new terrain to the varied impacts on marketers, advertisers, publishers, and consumers, the transition prompts a reevaluation of fundamental practices. Today, we delve into the challenges and opportunities arising in a cookieless&nbsp;future.

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

Enterprise Explores

What's Next After The End of Cookies?

Is your organisation actually ready for WFH or just reacting and hoping for the best?

Hundreds of thousands of civil servants started working from home last week, and the cracks showed up on day one.

Hourly check-ins. Broken tracking apps. Officers driving back to the office just to protect their attendance records.

So, in 2026, with a new energy-driven WFH mandate reshaping Malaysian workplaces, are we any better at this than we were in 2020?

Professor Jane Tong, Professor in the Department of Management, School of Business, at Monash University Malaysia, joins Enterprise Explores to diagnose exactly where organisations go wrong and the dangerous management traps practiced today.

We explore:

The 2x2 Flexibility Matrix: Understanding the crucial difference between flexi-time (when you work) and flexi-place (where you work), and how to mix them for different roles.

The 'Ideal Worker' Stigma: Why the psychological norm of being "first in, last out" in physical offices is the biggest hurdle to effective remote management.

Input vs. Output Control: Why tracking mouse movements or hourly check-ins is crisis management and not good management, and how to pivot to objective output monitoring.

The 'Great' Manager Standard: Why good managers hit targets, but great managers recognise invisible work, the small details and cultural glues that don't show up on a KPI sheet.

Digital Boundaries & Email Blackouts: How to manage work-life integration in a world of 24/7 WhatsApp pings and why the choice to switch off must be protected by the firm.

Is your organisation actually ready for WFH or just reacting and hoping for the best?Hundreds of thousands of civil servants started working from home last week, and the cracks showed up on day one.Hourly check-ins. Broken tracking apps. Officers driving back to the office just to protect their attendance records.So, in 2026, with a new energy-driven WFH mandate reshaping Malaysian workplaces, are we any better at this than we were in 2020?Professor Jane Tong, Professor in the Department of Management, School of Business, at Monash University Malaysia, joins Enterprise Explores to diagnose exactly where organisations go wrong and the dangerous management traps practiced today.We explore:The 2x2 Flexibility Matrix: Understanding the crucial difference between flexi-time (when you work) and flexi-place (where you work), and how to mix them for different roles.The 'Ideal Worker' Stigma: Why the psychological norm of being "first in, last out" in physical offices is the biggest hurdle to effective remote management.Input vs. Output Control: Why tracking mouse movements or hourly check-ins is crisis management and not good management, and how to pivot to objective output monitoring.The 'Great' Manager Standard: Why good managers hit targets, but great managers recognise invisible work, the small details and cultural glues that don't show up on a KPI sheet.Digital Boundaries &amp; Email Blackouts: How to manage work-life integration in a world of 24/7 WhatsApp pings and why the choice to switch off must be protected by the firm.

WFH Done Wrong? How To Make It Work

Is Malaysia’s tourism push being quietly derailed by rising fuel costs? Nigel Wong of the Malaysian Association of Tour and Travel Agents joins us as diesel prices surge, ferry trips are cut, and operators absorb mounting losses. As Visit Malaysia Year 2026 unfolds, we examine whether the industry can hold together and what this reveals about deeper structural cracks, from illegal operators to a looming “transportation reset".

We discuss:


The Contract Trap: Why tour operators are locked into pre-crisis pricing and forced to run at a loss as fuel costs spike.


The Hidden Breakdown: How fewer buses, ferries, and routes are reshaping the travel experience on the ground.


The Subsidy Debate: Why temporary fuel support may buy time but won’t fix the underlying problem.


The Illegal Operator Gap: How unlicensed players are distorting pricing, competition, and even safety standards.


The Industry Reset: Why this crisis could accelerate a shift toward green transport and a “high-quality tourism” model

Is Malaysia’s tourism push being quietly derailed by rising fuel costs? Nigel Wong of the Malaysian Association of Tour and Travel Agents joins us as diesel prices surge, ferry trips are cut, and operators absorb mounting losses. As Visit Malaysia Year 2026 unfolds, we examine whether the industry can hold together and what this reveals about deeper structural cracks, from illegal operators to a looming “transportation reset".We discuss:<ul><li>The Contract Trap: Why tour operators are locked into pre-crisis pricing and forced to run at a loss as fuel costs spike.</li><li>The Hidden Breakdown: How fewer buses, ferries, and routes are reshaping the travel experience on the ground.</li><li>The Subsidy Debate: Why temporary fuel support may buy time but won’t fix the underlying problem.</li><li>The Illegal Operator Gap: How unlicensed players are distorting pricing, competition, and even safety standards.</li><li>The Industry Reset: Why this crisis could accelerate a shift toward green transport and a “high-quality tourism” model</li></ul>

How The Fuel Crisis Crunches Malaysian Tourism

The Southeast Asian market is often pitched to investors as a unified market of 650 million people, but for those actually building across these borders, that narrative is a "potentially dangerous oversimplification."

Airwallex’s Andrew Chim joins the show to explore the hidden frictions of regional growth, from the "innovator’s dilemma" in local regulation to why a successful Singaporean clinic model can’t simply be "ported" into Ho Chi Minh City. 

We also break down the management hurdles and cultural nuances that often kill expansion, why the "Build One, Sell Everywhere" logic fails, and why Malaysia could be emerging as the region's strategic launchpad for 2026.

The Southeast Asian market is often pitched to investors as a unified market of 650 million people, but for those actually building across these borders, that narrative is a "potentially dangerous oversimplification."Airwallex’s Andrew Chim joins the show to explore the hidden frictions of regional growth, from the "innovator’s dilemma" in local regulation to why a successful Singaporean clinic model can’t simply be "ported" into Ho Chi Minh City.&nbsp;We also break down the management hurdles and cultural nuances that often kill expansion, why the "Build One, Sell Everywhere" logic fails, and why Malaysia could be emerging as the region's strategic launchpad for 2026.

What's Next After The End of Cookies?

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