What if you took a video game with an obsessively cultish following and made it the basis for a reality TV show? 

 

That’s what Electronic Arts, the video game publishing behemoth, recently did with one of its most popular titles, The Sims, a game that first became a phenomenon over 20 years ago when it gave players the ability to build and personalize worlds and populate them with characters who act and behave much like we do.

 

What if you took a video game with an obsessively cultish following and made it the basis for a reality TV show?&nbsp;
&nbsp;
That&rsquo;s what Electronic Arts, the video game publishing behemoth, <a href="https://www.fastcompany.com/90543555/ea-has-seen-the-future-of-esports-and-its-shorter-celeb-filled-and-for-more-than-just-dudes%20">recently did</a> with one of its most popular titles, The Sims, a game that first became a phenomenon over 20 years ago when it gave players the ability to build and personalize worlds and populate them with characters who act and behave much like we do.
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