Enterprise Explores the latest Gaming App Insights Report released by Adjust in collaboration with AppLovin. This report provides unparalleled insights into the mobile gaming landscape, specifically focusing on the Asia-Pacific (APAC) region.



Kapil Bonde, Senior Market Evangelist, Adjust, will share key findings from the report, including the rapid growth and potential of the mobile gaming market in APAC, with organic gaming app installs reaching a 48% share and session lengths averaging 35 minutes per session.



We’ll explore the trends shaping the industry, such as the surge in gaming app installs, the impact of generative AI on campaign optimisation, and the emergence of connected TV (CTV) as a performance channel for growth.



Image Credit: Shutterstock

Enterprise Explores the latest Gaming App Insights Report released by Adjust in collaboration with AppLovin. This report provides unparalleled insights into the mobile gaming landscape, specifically focusing on the Asia-Pacific (APAC) region.Kapil Bonde, Senior Market Evangelist, Adjust, will share key findings from the report, including the rapid growth and potential of the mobile gaming market in APAC, with organic gaming app installs reaching a 48% share and session lengths averaging 35 minutes per session.We’ll explore the trends shaping the industry, such as the surge in gaming app installs, the impact of generative AI on campaign optimisation, and the emergence of connected TV (CTV) as a performance channel for growth.Image Credit: Shutterstock

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

Enterprise Explores

The Resurgence of the Mobile Gaming Industry

Momentum Works’ E-commerce in Southeast Asia 2024 Report published recently offers a comprehensive analysis of the dynamic and rapidly evolving e-commerce landscape in Southeast Asia.



The key themes explored in the report include the integration of generative AI technologies to enhance user experience and operational efficiency, the blossoming live commerce sector, and the evolving roles of e-commerce enablers and logistics providers. The report also examines the strategic responses of major players to the shifting market landscape, providing a roadmap for businesses to navigate the opportunities and challenges ahead.



We speak with Jianggan Li, the Founder and CEO of Momentum Works to further understand the report and gain insights that can be an essential resource for businesses, investors, and policymakers seeking to capitalise on the growth potential of this dynamic region.

Momentum Works’ E-commerce in Southeast Asia 2024 Report published recently offers a comprehensive analysis of the dynamic and rapidly evolving e-commerce landscape in Southeast Asia.The key themes explored in the report include the integration of generative AI technologies to enhance user experience and operational efficiency, the blossoming live commerce sector, and the evolving roles of e-commerce enablers and logistics providers. The report also examines the strategic responses of major players to the shifting market landscape, providing a roadmap for businesses to navigate the opportunities and challenges ahead.We speak with Jianggan Li, the Founder and CEO of Momentum Works to further understand the report and gain insights that can be an essential resource for businesses, investors, and policymakers seeking to capitalise on the growth potential of this dynamic region.

AI, Live Commerce, and the Future of E-Com

Enterprise Explores the state of digital payment methods in Malaysia with Lee Soon Yean, Country Manager at Adyen Malaysia, a global fintech platform.


Based on The Adyen Index 2024 report, which surveyed over 38,000 shoppers and 13,000 merchants across 26 markets, the conversation highlights key insights into Malaysian consumers' rapidly evolving payment preferences.


The report reveals that 41% of Malaysians now prefer mobile-enabled solutions like tap-to-pay and e-wallets over traditional physical wallets. Additionally, 73% of Malaysians utilize social media for shopping, significantly higher than the global average of 44%. These trends indicate a significant shift towards digital transactions and omnichannel experiences in Malaysia.


Lee Soon Yean helps unpack these findings, discussing the implications for businesses and consumers, and exploring the latest trends reshaping Malaysia’s online retail and payment landscape. From the adoption rates of mobile wallets to the integration of technology and personalization in retail, this episode provides a comprehensive overview of the digital payment ecosystem in Malaysia and what businesses need to do to stay competitive.


Tune in to learn more about how Malaysian businesses are responding to these changes, the opportunities and challenges ahead, and the future of digital payments in the region.

Enterprise Explores the state of digital payment methods in Malaysia with Lee Soon Yean, Country Manager at Adyen Malaysia, a global fintech platform. Based on The Adyen Index 2024 report, which surveyed over 38,000 shoppers and 13,000 merchants across 26 markets, the conversation highlights key insights into Malaysian consumers' rapidly evolving payment preferences. The report reveals that 41% of Malaysians now prefer mobile-enabled solutions like tap-to-pay and e-wallets over traditional physical wallets. Additionally, 73% of Malaysians utilize social media for shopping, significantly higher than the global average of 44%. These trends indicate a significant shift towards digital transactions and omnichannel experiences in Malaysia. Lee Soon Yean helps unpack these findings, discussing the implications for businesses and consumers, and exploring the latest trends reshaping Malaysia’s online retail and payment landscape. From the adoption rates of mobile wallets to the integration of technology and personalization in retail, this episode provides a comprehensive overview of the digital payment ecosystem in Malaysia and what businesses need to do to stay competitive. Tune in to learn more about how Malaysian businesses are responding to these changes, the opportunities and challenges ahead, and the future of digital payments in the region.

Navigating Digital Payments: Key Trends and Insights for Malaysian Businesses

LHDN on TIN requirements, interim solutions and support, handling and penalising errors, and much more.



In this episode of Enterprise Explores, BFM dives into the imminent implementation of Malaysia's new e-invoicing regime, set to kick off on August 1st for large businesses (over RM100 million in annual revenue). Joined by LHDN’s Dr. Rasyidah Che Rosli and tax consultant Thanneermalai of Thannees Tax Consulting Services, the discussion focuses on addressing the concerns raised by businesses.



The conversation attempts to cover practical advice for businesses to ensure a smooth transition, insights from the pilot program, penalties for errors and mistakes, navigating the needed data collection to issue e-invoices and interim solutions, and more.



Among other things that came up in this conversation was that they understand that this transition to e-invoicing is a significant change to business processes and that in the early stages of implementation, they understand that there will be unintentional errors that need to be addressed. Their intention is not to penalise from day one, but taxpayers will need to get on board and familiarise themselves with the process in good faith. LHDN is aware that taxpayers will need guidance and support during the transition.

LHDN on TIN requirements, interim solutions and support, handling and penalising errors, and much more.In this episode of Enterprise Explores, BFM dives into the imminent implementation of Malaysia's new e-invoicing regime, set to kick off on August 1st for large businesses (over RM100 million in annual revenue). Joined by LHDN’s Dr. Rasyidah Che Rosli and tax consultant Thanneermalai of Thannees Tax Consulting Services, the discussion focuses on addressing the concerns raised by businesses.The conversation attempts to cover practical advice for businesses to ensure a smooth transition, insights from the pilot program, penalties for errors and mistakes, navigating the needed data collection to issue e-invoices and interim solutions, and more.Among other things that came up in this conversation was that they understand that this transition to e-invoicing is a significant change to business processes and that in the early stages of implementation, they understand that there will be unintentional errors that need to be addressed. Their intention is not to penalise from day one, but taxpayers will need to get on board and familiarise themselves with the process in good faith. LHDN is aware that taxpayers will need guidance and support during the transition.

The Resurgence of the Mobile Gaming Industry

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