Halal food & drinks looks to be a global market that is too big to ignore, with projections placing its value at $1.5 trillion by 2028. This growth, driven by demographic shifts, rising consumer awareness, and mandatory halal certification policies in key markets like Indonesia, has the potential to reshape the global landscape. With younger Muslim populations driving demand for premium halal products across both Western and Asian markets, the sector is poised for remarkable expansion.

Malaysia, as a leader in halal certification, has a unique opportunity to position itself as a global hub for halal innovation and export, while businesses face challenges like non-standardized certifications and compliance across different markets.

In this episode of Enterprise Explores, Damien Yeo, Food & Drink Analyst at BMI, joins us to delve into the findings of BMI’s report Global Halal Food & Drinks: A Market That Can No Longer Be Ignored. We explore what’s driving the market’s growth, the role of Indonesia’s regulatory changes, and how Malaysia can capture more value from this booming sector.