The king of fruits is now fueling a tourism boom in Malaysia, with durian-themed packages and farm tours drawing in thousands of visitors. But behind the hype of all-you-can-eat buffets, what are the real opportunities and challenges for the businesses on the ground?



Eugene Ng, a durian entrepreneur and founder of Durian Pintar Malaysia, joins us to discuss the thorny business behind the trend. He shares his dual perspective as both a farm owner and a direct-to-consumer seller, his model for giving farmers a fairer profit share, and his insights on the bigger threats facing the industry, from market saturation to climate change.



We discuss:




The rise of "durian tourism" and its real impact on farmers.


The direct-to-consumer model designed to bypass the middlemen.


The "Musang King" debate: Is there an oversupply or are locals being priced out?


Why market saturation may be a bigger threat than climate change.


The strategic vision for using durian as a tool in trade and diplomacy.

The king of fruits is now fueling a tourism boom in Malaysia, with durian-themed packages and farm tours drawing in thousands of visitors. But behind the hype of all-you-can-eat buffets, what are the real opportunities and challenges for the businesses on the ground?Eugene Ng, a durian entrepreneur and founder of Durian Pintar Malaysia, joins us to discuss the thorny business behind the trend. He shares his dual perspective as both a farm owner and a direct-to-consumer seller, his model for giving farmers a fairer profit share, and his insights on the bigger threats facing the industry, from market saturation to climate change.We discuss:<ul><li>The rise of "durian tourism" and its real impact on farmers.</li><li>The direct-to-consumer model designed to bypass the middlemen.</li><li>The "Musang King" debate: Is there an oversupply or are locals being priced out?</li><li>Why market saturation may be a bigger threat than climate change.</li><li>The strategic vision for using durian as a tool in trade and diplomacy.</li></ul>

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

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