In the US, DEI programmes are being dismantled. But what if walking away from inclusion means walking away from your next big customer segment?

Sudesh Thevasenabathy, Head of Inclusion for Asia and Global Lead of Inclusive Business at Manulife, makes the business case for designing around the customers everyone else overlooks.

We get into why unintentional exclusion is hard to spot in the business world, and what it took to design insurance policies for people living with HIV, people with disabilities, and women navigating menopause across 11 Asian markets, including how he convinced leadership to back an unproven market.

In the US, DEI programmes are being dismantled. But what if walking away from inclusion means walking away from your next big customer segment?Sudesh Thevasenabathy, Head of Inclusion for Asia and Global Lead of Inclusive Business at Manulife, makes the business case for designing around the customers everyone else overlooks.We get into why unintentional exclusion is hard to spot in the business world, and what it took to design insurance policies for people living with HIV, people with disabilities, and women navigating menopause across 11 Asian markets, including how he convinced leadership to back an unproven market.

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

Helping you navigate the ever-changing universe of business, from headlines to the bottom line