Why was TikTok the second-most downloaded app in the world in 2019? What exactly is the appeal of this short-form video-based social media platform for the members of Generation Z?

Why was TikTok the second-most downloaded app in the world in 2019? What exactly is the <a href="https://www.fastcompany.com/90545665/why-kids-are-so-obsessed-with-tiktok-according-to-a-social-media-expert%20">appeal </a>of this short-form video-based social media platform for the members of Generation Z?

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

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