Temu, launched in September 2022, has become a major player in global e-commerce and a household name in a short period of two years. It has expanded to over 78 countries based on a full consignment model, rooted in efficient supply chain management that has set it apart, driving rapid user adoption.

Temu has successfully scaled cross-border operations and attracted price-conscious consumers. Its rise comes amidst a shifting e-commerce industry where platforms are adopting new models to stay competitive.

Today, we explore key insights from Momentum Works' latest report, “Temu: Two Years On,” to understand Temu’s journey, its impact on the industry, what makes it successful and what lies ahead, with Jianggan Li, the Founder and CEO of Momentum Works.