Today on the show, we’ll be exploring and breaking down the economic impact of high-end technology and the trend of ‘luxury and tech’, with a particular focus on the influence of brand power and consumer loyalty. Joining me for this discussion is Amin Ashaari, CEO and Co-founder of SoyaCincau.



Last week, the buzz and massive turnout at the iPhone 16 launch in TRX caught everyone’s attention, showing how deeply rooted consumer trust is towards brands like Apple. With other cases supporting the cause, high-end tech brands are often seen as economic catalysts that drive foot traffic and revenue for surrounding businesses, from retail outlets to restaurants.



In our conversation today with Amin, we’ll be breaking down how exactly that deeply rooted consumer trust can build a long-lasting relationship between a brand and the consumers as well as the implications of branding and marketing strategies towards the high-end or ‘luxury’ tech market.

Today on the show, we’ll be exploring and breaking down the economic impact of high-end technology and the trend of ‘luxury and tech’, with a particular focus on the influence of brand power and consumer loyalty. Joining me for this discussion is Amin Ashaari, CEO and Co-founder of SoyaCincau.Last week, the buzz and massive turnout at the iPhone 16 launch in TRX caught everyone’s attention, showing how deeply rooted consumer trust is towards brands like Apple. With other cases supporting the cause, high-end tech brands are often seen as economic catalysts that drive foot traffic and revenue for surrounding businesses, from retail outlets to restaurants.In our conversation today with Amin, we’ll be breaking down how exactly that deeply rooted consumer trust can build a long-lasting relationship between a brand and the consumers as well as the implications of branding and marketing strategies towards the high-end or ‘luxury’ tech market.

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

Enterprise Explores

Tech Titans: Where Luxury Meets Loyalty

What’s on the mind of Malaysians’ as we approach 2025?



Today on the show, we’re diving into Ipsos’ latest report, What Worries Malaysia?, which looks at key insights into the nation’s economic optimism, consumer confidence, and growing concerns. With 7 out of 10 Malaysians believing the country is heading in the right direction, we explore the challenges ahead, including corruption and rising crime concerns. Joining us to break it all down is Kiranjit Singh, Regional APAC Lead at Ipsos Strategy3.

What’s on the mind of Malaysians’ as we approach 2025?Today on the show, we’re diving into Ipsos’ latest report, What Worries Malaysia?, which looks at key insights into the nation’s economic optimism, consumer confidence, and growing concerns. With 7 out of 10 Malaysians believing the country is heading in the right direction, we explore the challenges ahead, including corruption and rising crime concerns. Joining us to break it all down is Kiranjit Singh, Regional APAC Lead at Ipsos Strategy3.

What Worries Malaysia? 

Southeast Asia’s startup ecosystem is growing, but is the Silicon Valley playbook holding it back? In this episode of Enterprise Explores, I speak with Dr. Sivapalan Vivekarajah, Co-Chair of the Soonicorn Collective and Senior Partner at ScaleUp Malaysia Accelerator, about the pitfalls of adapting Silicon Valley’s approach to Southeast Asia—especially in Malaysia.



We dive into the revenue-driven pressures faced by startups, question whether the $100 million revenue benchmark is realistic for the region, and explore how rethinking valuations could unlock Southeast Asia’s true entrepreneurial potential. Dr. Siva also unpacks why moving beyond the Silicon Valley mindset might be the key to building sustainable, high-margin ventures that thrive in this unique market.



Key areas of discussion include:

- Revenue Pressures: Why the $100 million target is unrealistic for Southeast Asian startups and the structural challenges it highlights.

- Market Size Dynamics: How VC priorities like market size and revenue multiples often overlook the realities of Southeast Asia’s industries.

- Rethinking Valuations and Mindsets: The need for alternative valuation methods that better reflect Southeast Asia’s market potential, with a focus on building profitable, high-margin businesses.

- VC Dynamics: The pressures on venture capitalists to deliver high returns and how that impacts funding strategies in Southeast Asia.

Southeast Asia’s startup ecosystem is growing, but is the Silicon Valley playbook holding it back? In this episode of Enterprise Explores, I speak with Dr. Sivapalan Vivekarajah, Co-Chair of the Soonicorn Collective and Senior Partner at ScaleUp Malaysia Accelerator, about the pitfalls of adapting Silicon Valley’s approach to Southeast Asia—especially in Malaysia.We dive into the revenue-driven pressures faced by startups, question whether the $100 million revenue benchmark is realistic for the region, and explore how rethinking valuations could unlock Southeast Asia’s true entrepreneurial potential. Dr. Siva also unpacks why moving beyond the Silicon Valley mindset might be the key to building sustainable, high-margin ventures that thrive in this unique market.Key areas of discussion include:- Revenue Pressures: Why the $100 million target is unrealistic for Southeast Asian startups and the structural challenges it highlights.- Market Size Dynamics: How VC priorities like market size and revenue multiples often overlook the realities of Southeast Asia’s industries.- Rethinking Valuations and Mindsets: The need for alternative valuation methods that better reflect Southeast Asia’s market potential, with a focus on building profitable, high-margin businesses.- VC Dynamics: The pressures on venture capitalists to deliver high returns and how that impacts funding strategies in Southeast Asia.

Why SEA Startups Should Ditch the Silicon Valley Playbook

In this episode of Enterprise Explores, we explore into the evolving landscape of carbon markets and the crucial role of carbon credits in Malaysia's decarbonisation journey. As businesses face increasing pressure to reduce emissions, carbon credits have become a key tool to achieve climate goals, but not without significant challenges. Integrity, cost, and the changing dynamics of both voluntary and compliance markets are reshaping how organisations approach their climate commitments.



We speak with Arina Kok, EY Asia-Pacific Climate Change Advisory Leader and Asean Climate Change and Sustainability Services Co-Leader, to explore how Malaysian businesses can strategically integrate carbon credits, navigate regulatory frameworks, and leverage co-benefits to enhance their brand value.

In this episode of Enterprise Explores, we explore into the evolving landscape of carbon markets and the crucial role of carbon credits in Malaysia's decarbonisation journey. As businesses face increasing pressure to reduce emissions, carbon credits have become a key tool to achieve climate goals, but not without significant challenges. Integrity, cost, and the changing dynamics of both voluntary and compliance markets are reshaping how organisations approach their climate commitments.We speak with Arina Kok, EY Asia-Pacific Climate Change Advisory Leader and Asean Climate Change and Sustainability Services Co-Leader, to explore how Malaysian businesses can strategically integrate carbon credits, navigate regulatory frameworks, and leverage co-benefits to enhance their brand value.

Tech Titans: Where Luxury Meets Loyalty

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