Drivers are looking for long-term solutions to ensure their livelihood as earnings almost non-existent due to pandemic and MCOs.



Image Credit: Gil Toms | Shutterstock

Drivers are looking for <a href="https://themalaysianreserve.com/2021/08/09/taxis-need-more-than-one-off-help/" target="_blank">long-term solutions</a> to ensure their livelihood as earnings almost non-existent due to pandemic and MCOs.

Image Credit: Gil Toms | Shutterstock

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

Enterprise Explores

Taxi Drivers Need More Than Just A Single Hand-Out

Is your app growth real or is it just a vanity metric? As user journeys stretch across devices and platforms, businesses are struggling to track what actually drives value. Mathew Raju, Senior Customer Success Manager at Adjust, joins us to break down why installs no longer tell the full story, and what it takes to build a single source of truth in a fragmented, AI-driven landscape.

We discuss:



The “Growth Illusion”: Why rising installs and engagement numbers can still hide weak business outcomes.


The Measurement Gap: How fragmented data across platforms is quietly distorting marketing decisions.


The Cross-Device Blind Spot: Why last-click attribution no longer reflects how users actually convert.


AI’s Hidden Risk: How poor data foundations can lead to faster, but worse, decision-making.


The Metrics That Matter: Why leading players are shifting focus to LTV, retention, and ROAS over installs.

Is your app growth real or is it just a vanity metric? As user journeys stretch across devices and platforms, businesses are struggling to track what actually drives value. Mathew Raju, Senior Customer Success Manager at Adjust, joins us to break down why installs no longer tell the full story, and what it takes to build a single source of truth in a fragmented, AI-driven landscape.We discuss: <ul><li>The “Growth Illusion”: Why rising installs and engagement numbers can still hide weak business outcomes.</li><li>The Measurement Gap: How fragmented data across platforms is quietly distorting marketing decisions.</li><li>The Cross-Device Blind Spot: Why last-click attribution no longer reflects how users actually convert.</li><li>AI’s Hidden Risk: How poor data foundations can lead to faster, but worse, decision-making.</li><li>The Metrics That Matter: Why leading players are shifting focus to LTV, retention, and ROAS over installs.</li></ul>

The Mobile App Growth Trap: Installs vs Real Value

Since January 2025, the "voluntary" era of ESG has ended for Malaysia's largest firms. Under the new IFRS mandatory standards, sustainability is no longer a PR exercise, it’s a financial reporting requirement. PwC Malaysia’s Director of Sustainability and Climate Change Farhana Jabir joins the show to break down the current readiness of Malaysia’s top 50 firms. 

We explore why a massive 96% gap remains in climate scenario analysis, the strategic risks of a 54% reliance on nature, and how the CFO’s role is evolving to meet the high bar of Reasonable Assurance by 2027.

Tune In To Find Out:


The 2027 Audit Bar: Why the move to "Reasonable Assurance" is a game-changer that will require audit-level rigor on all forward-looking climate assertions.


Strategy vs. Impact: Why firms score lowest in strategy because they focus on "impact reporting" (charity/CSR) rather than embedding climate risk into business operations.


Double Materiality: Why adopting an "inside-out" lens provides a strategic early warning system for regulation and shifting customer demand.


The 96% Resiliency Gap: Why firms struggle to translate climate data into business contexts and the hesitancy to disclose vulnerable assets.


Scope 3 Quantification: Moving beyond the "data hurdle" by using spend-based approaches to establish a supply chain baseline.


The Evolution of the CFO: Why the finance function must move from transactional efficiency to providing strategic insights on carbon taxes and climate budgeting.

Since January 2025, the "voluntary" era of ESG has ended for Malaysia's largest firms. Under the new IFRS mandatory standards, sustainability is no longer a PR exercise, it’s a financial reporting requirement. PwC Malaysia’s Director of Sustainability and Climate Change Farhana Jabir joins the show to break down the current readiness of Malaysia’s top 50 firms.&nbsp;We explore why a massive 96% gap remains in climate scenario analysis, the strategic risks of a 54% reliance on nature, and how the CFO’s role is evolving to meet the high bar of Reasonable Assurance by 2027.Tune In To Find Out:<ul><li>The 2027 Audit Bar: Why the move to "Reasonable Assurance" is a game-changer that will require audit-level rigor on all forward-looking climate assertions.</li><li>Strategy vs. Impact: Why firms score lowest in strategy because they focus on "impact reporting" (charity/CSR) rather than embedding climate risk into business operations.</li><li>Double Materiality: Why adopting an "inside-out" lens provides a strategic early warning system for regulation and shifting customer demand.</li><li>The 96% Resiliency Gap: Why firms struggle to translate climate data into business contexts and the hesitancy to disclose vulnerable assets.</li><li>Scope 3 Quantification: Moving beyond the "data hurdle" by using spend-based approaches to establish a supply chain baseline.</li><li>The Evolution of the CFO: Why the finance function must move from transactional efficiency to providing strategic insights on carbon taxes and climate budgeting.</li></ul>

Corporate Malaysia’s IFRS Sustainability Readiness Gap

Malaysia just recorded its highest-ever Q1 trade figure at RM789.85 billion, yet the ground-level reality is far more complex. While the E&E boom and AI demand supercharge exports, a public standoff with EV giant BYD over investment conditions is testing the limits of our National Automotive Policy (NAP).

Professor Dr Ong Kian Ming, Adjunct Professor at Taylor's University and former Deputy Minister of Investment, Trade and Industry, joins Enterprise Explores to unpack the state of trade beyond the headline numbers.

We explore the controversy surrounding BYD’s investment conditions, why the 2020 National Automotive Policy (NAP) is behind the times in the age of Chinese EV dominance, the "Taiwan Plus One" trend and political stability as a key selling point.

Tune In To Find Out:


The Taiwan Surprise: Why we trade four times more with Taiwan than India does, and how "Taiwan Plus One" is supercharging our semiconductor sector.


The BYD Standoff: Unpacking the tension between MITI and the EV giant. Is Malaysia being protectionist, or are we rightfully guarding our local supply chain?.


The NAP: Why the 2020 National Automotive Policy needs an urgent update to address the Chinese EV revolution and aggressive adoption targets.


The JS-SEZ Hype: Why the delay in the Johor-Singapore master plan is making investors nervous.


The "Manifesto Battle": Why industry associations must submit their "wish lists" to political coalitions now, ahead of a potential 2026 general election.

Malaysia just recorded its highest-ever Q1 trade figure at RM789.85 billion, yet the ground-level reality is far more complex. While the E&amp;E boom and AI demand supercharge exports, a public standoff with EV giant BYD over investment conditions is testing the limits of our National Automotive Policy (NAP).Professor Dr Ong Kian Ming, Adjunct Professor at Taylor's University and former Deputy Minister of Investment, Trade and Industry, joins Enterprise Explores to unpack the state of trade beyond the headline numbers.We explore the controversy surrounding BYD’s investment conditions, why the 2020 National Automotive Policy (NAP) is behind the times in the age of Chinese EV dominance, the "Taiwan Plus One" trend and political stability as a key selling point.Tune In To Find Out:<ul><li>The Taiwan Surprise: Why we trade four times more with Taiwan than India does, and how "Taiwan Plus One" is supercharging our semiconductor sector.</li><li>The BYD Standoff: Unpacking the tension between MITI and the EV giant. Is Malaysia being protectionist, or are we rightfully guarding our local supply chain?.</li><li>The NAP: Why the 2020 National Automotive Policy needs an urgent update to address the Chinese EV revolution and aggressive adoption targets.</li><li>The JS-SEZ Hype: Why the delay in the Johor-Singapore master plan is making investors nervous.</li><li>The "Manifesto Battle": Why industry associations must submit their "wish lists" to political coalitions now, ahead of a potential 2026 general election.</li></ul>

Taxi Drivers Need More Than Just A Single Hand-Out

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