New rules incoming for affiliates, sellers & marketplaces? With Malaysia's new E-commerce Bill set to be tabled by year-end, Ganesh Kumar Bangah, the e-Commerce Chapter Chair of PIKOM, joins us to break down the need for it and key implications.

He discusses the need to regulate dominant marketplaces, the crucial new legal distinction between affiliates and sellers, and his strong advocacy for local brands to build their own e-commerce websites.

We discuss:

• The key aims of the upcoming E-commerce Bill.

• The new distinction between "affiliates" (influencers) and "sellers."

• The argument for regulating dominant, foreign-owned marketplaces.

• Why brands should invest in building their own brand.coms to reduce reliance.

• How the new rules will impact sellers, logistics partners, and consumers.

For e-commerce sellers, brand owners, and digital marketers, this is a deep dive into the changing regulatory landscape and the strategies needed to thrive.