From Deadpool to Aviation Gin and now Mint Mobile, Ryan Reynolds has proven to be a marketing genius… or at least the team behind the icon is. As brands flood to the Superbowl to get their 30 seconds of fame for a whopping $5Mil, Reynolds opted to do the opposite and advertise in print media instead. The results are hilarious and wildly effective.

From Deadpool to Aviation Gin and now Mint Mobile, Ryan Reynolds has proven to be a marketing genius&hellip; or at least the team behind the icon is. As brands flood to the Superbowl to get their 30 seconds of fame for a whopping $5Mil,&nbsp;<a href="https://www.adweek.com/brand-marketing/ryan-reynolds-loves-super-bowl-commercials-except-when-he-has-to-pay-for-them/">Reynolds opted to do the opposite and advertise in print media instead</a>. The results are hilarious and wildly effective.

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

Advertisement