Standard Chartered has used smart technology like voice modulation, artificial imagery (AI) and computer-generated imagery (CGI) to celebrate what would have been legendary Liverpool football club manager Bob Paisley’s 100th birthday in 2019.



The campaign, called ‘Project Stand Red’ and created by Octagon and MediaMonks, aims to highlight Paisley’s achievements to inspire and educate the next generation of Liverpool fans.

Standard Chartered has used smart technology like voice modulation, artificial imagery (AI) and computer-generated imagery (CGI) to celebrate what would have been legendary Liverpool football club manager Bob Paisley&rsquo;s 100th birthday in 2019.

The campaign, called <a href="https://www.thedrum.com/news/2019/11/29/standard-chartered-brings-liverpool-legend-bob-paisley-back-life-his-100th-birthday">&lsquo;Project Stand Red&rsquo;</a> and created by Octagon and MediaMonks, aims to highlight Paisley&rsquo;s achievements to inspire and educate the next generation of Liverpool fans.

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