Apparently, when it comes to finding the sweet spot for your product or service price, looking at costs and competitors pricing is not enough. 



Customers are getting smarter about pricing tactics and psychology. 



So how should you price your products or services to keep customers happy? Do consumers still fall for the nine-ending pricing strategy? We speak to Dr Siti Munerah, Lecturer for Principles of Marketing at Sunway University to discuss.





Photo Credits: Freepik

Apparently, when it comes to finding the sweet spot for your product or service price, looking at costs and competitors pricing is not enough. Customers are getting smarter about <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.marketingweek.com/helen-edwards-pricing-principles/">pricing tactics</a> and psychology. So how should you price your products or services to keep customers happy? Do consumers still fall for the nine-ending pricing strategy? We speak to Dr Siti Munerah, Lecturer for Principles of Marketing at Sunway University to discuss.Photo Credits: Freepik

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

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