Apparently, when it comes to finding the sweet spot for your product or service price, looking at costs and competitors pricing is not enough. 



Customers are getting smarter about pricing tactics and psychology. 



So how should you price your products or services to keep customers happy? Do consumers still fall for the nine-ending pricing strategy? We speak to Dr Siti Munerah, Lecturer for Principles of Marketing at Sunway University to discuss.





Photo Credits: Freepik

Apparently, when it comes to finding the sweet spot for your product or service price, looking at costs and competitors pricing is not enough. Customers are getting smarter about <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.marketingweek.com/helen-edwards-pricing-principles/">pricing tactics</a> and psychology. So how should you price your products or services to keep customers happy? Do consumers still fall for the nine-ending pricing strategy? We speak to Dr Siti Munerah, Lecturer for Principles of Marketing at Sunway University to discuss.Photo Credits: Freepik

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

Enterprise Explores

Pricing Strategies You Should Know 

Is Malaysia one bad harvest away from a food crisis it can't import its way out of? It's sowing season, but the conditions couldn't be worse, diesel costs are climbing, fertiliser prices have shot up, and a third of Kedah's crops were left unharvested.

Dr Sarena Omar, CEO at PNB Research Institute and a subject matter expert on agriculture and food security, joins Enterprise Explores to map exactly how the West Asia conflict is quietly impacting Malaysia's food supply chain, from the paddy fields of the north to your chicken prices in June. We unpack the double price squeeze that's slowly strangling the industry from both ends.

Tune In To Find Out:


The 52% Stagnation: Why Malaysia’s rice production has only grown as fast as our appetite, leaving us decades behind neighbours like the Philippines and Indonesia.


The RM2.7 Billion Subsidy Question: Is aiming for 80% self-sufficiency worth the massive trade-off in government spending and farmer competitiveness?


Geographical Eggs in One Basket: The risk of relying on just three northern states for over 50% of our rice and the urgent need to pivot to Sabah, Sarawak, and Perak.


The Fertilizer Double Whammy: How the Iran-Israel conflict trickles down to a 80% year-on-year surge in Urea costs, hitting local production and imported food simultaneously.


The "Ulam" Solution: Why "foolproof" local crops like Pegaga and Ulam Raja are the most economically viable tools for household food resilience.

Is Malaysia one bad harvest away from a food crisis it can't import its way out of? It's sowing season, but the conditions couldn't be worse, diesel costs are climbing, fertiliser prices have shot up, and a third of Kedah's crops were left unharvested.Dr Sarena Omar, CEO at PNB Research Institute and a subject matter expert on agriculture and food security, joins Enterprise Explores to map exactly how the West Asia conflict is quietly impacting Malaysia's food supply chain, from the paddy fields of the north to your chicken prices in June. We unpack the double price squeeze that's slowly strangling the industry from both ends.Tune In To Find Out:<ul><li>The 52% Stagnation: Why Malaysia’s rice production has only grown as fast as our appetite, leaving us decades behind neighbours like the Philippines and Indonesia.</li></ul><ul><li>The RM2.7 Billion Subsidy Question: Is aiming for 80% self-sufficiency worth the massive trade-off in government spending and farmer competitiveness?</li><li>Geographical Eggs in One Basket: The risk of relying on just three northern states for over 50% of our rice and the urgent need to pivot to Sabah, Sarawak, and Perak.</li><li>The Fertilizer Double Whammy: How the Iran-Israel conflict trickles down to a 80% year-on-year surge in Urea costs, hitting local production and imported food simultaneously.</li><li>The "Ulam" Solution: Why "foolproof" local crops like Pegaga and Ulam Raja are the most economically viable tools for household food resilience.</li></ul>

Hormuz Shockwave: Malaysia's Food Security Under Threat?

Is your organisation actually ready for WFH or just reacting and hoping for the best?

Hundreds of thousands of civil servants started working from home last week, and the cracks showed up on day one.

Hourly check-ins. Broken tracking apps. Officers driving back to the office just to protect their attendance records.

So, in 2026, with a new energy-driven WFH mandate reshaping Malaysian workplaces, are we any better at this than we were in 2020?

Professor Jane Tong, Professor in the Department of Management, School of Business, at Monash University Malaysia, joins Enterprise Explores to diagnose exactly where organisations go wrong and the dangerous management traps practiced today.

We explore:

The 2x2 Flexibility Matrix: Understanding the crucial difference between flexi-time (when you work) and flexi-place (where you work), and how to mix them for different roles.

The 'Ideal Worker' Stigma: Why the psychological norm of being "first in, last out" in physical offices is the biggest hurdle to effective remote management.

Input vs. Output Control: Why tracking mouse movements or hourly check-ins is crisis management and not good management, and how to pivot to objective output monitoring.

The 'Great' Manager Standard: Why good managers hit targets, but great managers recognise invisible work, the small details and cultural glues that don't show up on a KPI sheet.

Digital Boundaries & Email Blackouts: How to manage work-life integration in a world of 24/7 WhatsApp pings and why the choice to switch off must be protected by the firm.

Is your organisation actually ready for WFH or just reacting and hoping for the best?Hundreds of thousands of civil servants started working from home last week, and the cracks showed up on day one.Hourly check-ins. Broken tracking apps. Officers driving back to the office just to protect their attendance records.So, in 2026, with a new energy-driven WFH mandate reshaping Malaysian workplaces, are we any better at this than we were in 2020?Professor Jane Tong, Professor in the Department of Management, School of Business, at Monash University Malaysia, joins Enterprise Explores to diagnose exactly where organisations go wrong and the dangerous management traps practiced today.We explore:The 2x2 Flexibility Matrix: Understanding the crucial difference between flexi-time (when you work) and flexi-place (where you work), and how to mix them for different roles.The 'Ideal Worker' Stigma: Why the psychological norm of being "first in, last out" in physical offices is the biggest hurdle to effective remote management.Input vs. Output Control: Why tracking mouse movements or hourly check-ins is crisis management and not good management, and how to pivot to objective output monitoring.The 'Great' Manager Standard: Why good managers hit targets, but great managers recognise invisible work, the small details and cultural glues that don't show up on a KPI sheet.Digital Boundaries &amp; Email Blackouts: How to manage work-life integration in a world of 24/7 WhatsApp pings and why the choice to switch off must be protected by the firm.

WFH Done Wrong? How To Make It Work

Is Malaysia’s tourism push being quietly derailed by rising fuel costs? Nigel Wong of the Malaysian Association of Tour and Travel Agents joins us as diesel prices surge, ferry trips are cut, and operators absorb mounting losses. As Visit Malaysia Year 2026 unfolds, we examine whether the industry can hold together and what this reveals about deeper structural cracks, from illegal operators to a looming “transportation reset".

We discuss:


The Contract Trap: Why tour operators are locked into pre-crisis pricing and forced to run at a loss as fuel costs spike.


The Hidden Breakdown: How fewer buses, ferries, and routes are reshaping the travel experience on the ground.


The Subsidy Debate: Why temporary fuel support may buy time but won’t fix the underlying problem.


The Illegal Operator Gap: How unlicensed players are distorting pricing, competition, and even safety standards.


The Industry Reset: Why this crisis could accelerate a shift toward green transport and a “high-quality tourism” model

Is Malaysia’s tourism push being quietly derailed by rising fuel costs? Nigel Wong of the Malaysian Association of Tour and Travel Agents joins us as diesel prices surge, ferry trips are cut, and operators absorb mounting losses. As Visit Malaysia Year 2026 unfolds, we examine whether the industry can hold together and what this reveals about deeper structural cracks, from illegal operators to a looming “transportation reset".We discuss:<ul><li>The Contract Trap: Why tour operators are locked into pre-crisis pricing and forced to run at a loss as fuel costs spike.</li><li>The Hidden Breakdown: How fewer buses, ferries, and routes are reshaping the travel experience on the ground.</li><li>The Subsidy Debate: Why temporary fuel support may buy time but won’t fix the underlying problem.</li><li>The Illegal Operator Gap: How unlicensed players are distorting pricing, competition, and even safety standards.</li><li>The Industry Reset: Why this crisis could accelerate a shift toward green transport and a “high-quality tourism” model</li></ul>

Pricing Strategies You Should Know

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