Companies have constantly relied on market research to understand their target audience. However, the pandemic has seen a huge change habits, such as people taking less showers to supporting more local businesses and shopping sustainability. A report by Vase.ai, a company that deals with market research and industry insights, found that with the new normal came a whole new generation of consumers with newfound habits, concerns and needs. This has caused all past data before the pandemic to become useless.



Image Credit: Lukas | Pexels

Companies have constantly relied on market research to understand their target audience. However, the pandemic has seen a huge change habits, such as people taking less showers to supporting more local businesses and shopping sustainability. A report by Vase.ai, a company that deals with market research and industry insights, found that with the new normal came a whole new generation of consumers with newfound habits, concerns and needs. This has <a href="https://www.theregister.com/2020/06/23/covid19_pandemic_means_data_from/" target="_blank">caused all past data before the pandemic to become useless</a>.

Image Credit: Lukas | Pexels

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

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