In a lot of businesses, leaders head into introducing their products or services assuming that people are in a great frame of mind to buy. The mantra goes that all they have to do is cut through the noise, grab the customer’s attention and everything will be perfect. 

 

But this is a myth. 

 

In a lot of businesses, leaders head into introducing their products or services assuming that p<a href="https://www.entrepreneur.com/article/366986">eople are in a great frame of mind to buy</a>. The mantra goes that all they have to do is cut through the noise, grab the customer&rsquo;s attention and everything will be perfect.&nbsp;
&nbsp;
But this is a myth. 
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Helping you navigate the ever-changing universe of business, from headlines to the bottom line

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

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