As we move into the new year, bad habits are better left behind, including some online marketing practices that are best changed and/or forgotten.

As we move into the new year, bad habits are better left behind, including some online marketing practices that are <a href="https://www.inc.com/hillel-fuld/online-practices-marketers-need-to-leave-in-2020.html%20">best changed and/or forgotten.</a>

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

Enterprise Explores

Online Practices Marketers Should Leave Behind

With global shocks and competitive pricing squeezing profit margins, many SMEs are under immense pressure.

Azfar Asa'ad of CPA Australia joins the show to share insights from their latest survey of over 4,000 small businesses, as well as why cutting costs alone is a trap and the critical danger of remaining in "pilot purgatory" with AI.

Tune in to find out: 


The Cost-Cutting Trap: Why slashing operational expenses to protect thinning margins is actively sabotaging your future expansion goals. 


The New Hiring Mandate: Why resilient owners are selectively expanding their headcount, and the strict three-part criteria every new role must clearly pass to justify the investment. 


Defying "Pilot Purgatory": Why early enterprise AI adoption isn't a magic pill for structural struggles, and the specific drivers that high-growth businesses leverage instead. 

The 39% Blindspot: The overlooked cyber vulnerability threatening small enterprises, and why failing to upgrade from basic e-commerce defenses guarantees irreversible reputational loss.

With global shocks and competitive pricing squeezing profit margins, many SMEs are under immense pressure.Azfar Asa'ad of CPA Australia joins the show to share insights from their latest survey of over 4,000 small businesses, as well as why cutting costs alone is a trap and the critical danger of remaining in "pilot purgatory" with AI.Tune in to find out:&nbsp;<ul><li>The Cost-Cutting Trap: Why slashing operational expenses to protect thinning margins is actively sabotaging your future expansion goals.&nbsp;</li><li>The New Hiring Mandate: Why resilient owners are selectively expanding their headcount, and the strict three-part criteria every new role must clearly pass to justify the investment.&nbsp;</li><li>Defying "Pilot Purgatory": Why early enterprise AI adoption isn't a magic pill for structural struggles, and the specific drivers that high-growth businesses leverage instead.&nbsp;</li></ul>The 39% Blindspot: The overlooked cyber vulnerability threatening small enterprises, and why failing to upgrade from basic e-commerce defenses guarantees irreversible reputational loss.

When Cost Cutting Becomes a Trap for SMEs

77% of Malaysians rely on private cars, significantly higher than the 54% global average, and our appetite for future car-related tech is massive. Thomas Tan of Ipsos Malaysia joins the show to unpack why 61% of Malaysians would feel safer in a self-driving car and how "first-mile/last-mile" friction is keeping public transport usage at a stagnant 14%. We also explore the shift from "nationality bias" to "value-driven" buying and why your next car might come from a tech giant rather than a traditional automaker.

77% of Malaysians rely on private cars, significantly higher than the 54% global average, and our appetite for future car-related tech is massive. Thomas Tan of Ipsos Malaysia joins the show to unpack why 61% of Malaysians would feel safer in a self-driving car and how "first-mile/last-mile" friction is keeping public transport usage at a stagnant 14%. We also explore the shift from "nationality bias" to "value-driven" buying and why your next car might come from a tech giant rather than a traditional automaker.

State of Malaysia’s Car Reliance

Is your app growth real or is it just a vanity metric? As user journeys stretch across devices and platforms, businesses are struggling to track what actually drives value. Mathew Raju, Senior Customer Success Manager at Adjust, joins us to break down why installs no longer tell the full story, and what it takes to build a single source of truth in a fragmented, AI-driven landscape.

We discuss:



The “Growth Illusion”: Why rising installs and engagement numbers can still hide weak business outcomes.


The Measurement Gap: How fragmented data across platforms is quietly distorting marketing decisions.


The Cross-Device Blind Spot: Why last-click attribution no longer reflects how users actually convert.


AI’s Hidden Risk: How poor data foundations can lead to faster, but worse, decision-making.


The Metrics That Matter: Why leading players are shifting focus to LTV, retention, and ROAS over installs.

Is your app growth real or is it just a vanity metric? As user journeys stretch across devices and platforms, businesses are struggling to track what actually drives value. Mathew Raju, Senior Customer Success Manager at Adjust, joins us to break down why installs no longer tell the full story, and what it takes to build a single source of truth in a fragmented, AI-driven landscape.We discuss: <ul><li>The “Growth Illusion”: Why rising installs and engagement numbers can still hide weak business outcomes.</li><li>The Measurement Gap: How fragmented data across platforms is quietly distorting marketing decisions.</li><li>The Cross-Device Blind Spot: Why last-click attribution no longer reflects how users actually convert.</li><li>AI’s Hidden Risk: How poor data foundations can lead to faster, but worse, decision-making.</li><li>The Metrics That Matter: Why leading players are shifting focus to LTV, retention, and ROAS over installs.</li></ul>

Online Practices Marketers Should Leave Behind

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