Malaysia External Trade Development Corporation (MATRADE) under the Ministry of International Trade and Industry (MITI) announced additional initiatives under the Market Development Grant aimed to ensure Malaysian exporters remain resilient and can sustain themselves during the pandemic.



Image Credit: William Potter | Shutterstock

Malaysia External Trade Development Corporation (MATRADE) under the Ministry of International Trade and Industry (MITI) announced <a href="https://www.matrade.gov.my/en/about-matrade/media/press-releases/5351-miti-through-matrade-introduces-new-initiatives-under-market-development-grant-mdg-to-sustain-malaysian-exporters-during-the-pandemic" target="_blank">additional initiatives under the Market Development Grant aimed to ensure Malaysian exporters remain resilient</a> and can sustain themselves during the pandemic.

Image Credit: William Potter | Shutterstock

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

Enterprise Explores

MDG Adds Additional Initiatives For SME Exporters

77% of Malaysians rely on private cars, significantly higher than the 54% global average, and our appetite for future car-related tech is massive. Thomas Tan of Ipsos Malaysia joins the show to unpack why 61% of Malaysians would feel safer in a self-driving car and how "first-mile/last-mile" friction is keeping public transport usage at a stagnant 14%. We also explore the shift from "nationality bias" to "value-driven" buying and why your next car might come from a tech giant rather than a traditional automaker.

77% of Malaysians rely on private cars, significantly higher than the 54% global average, and our appetite for future car-related tech is massive. Thomas Tan of Ipsos Malaysia joins the show to unpack why 61% of Malaysians would feel safer in a self-driving car and how "first-mile/last-mile" friction is keeping public transport usage at a stagnant 14%. We also explore the shift from "nationality bias" to "value-driven" buying and why your next car might come from a tech giant rather than a traditional automaker.

State of Malaysia’s Car Reliance

Is your app growth real or is it just a vanity metric? As user journeys stretch across devices and platforms, businesses are struggling to track what actually drives value. Mathew Raju, Senior Customer Success Manager at Adjust, joins us to break down why installs no longer tell the full story, and what it takes to build a single source of truth in a fragmented, AI-driven landscape.

We discuss:



The “Growth Illusion”: Why rising installs and engagement numbers can still hide weak business outcomes.


The Measurement Gap: How fragmented data across platforms is quietly distorting marketing decisions.


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Tune In To Find Out:


The 2027 Audit Bar: Why the move to "Reasonable Assurance" is a game-changer that will require audit-level rigor on all forward-looking climate assertions.


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MDG Adds Additional Initiatives For SME Exporters

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