Mascots. The colourful characters that some businesses choose to use to help represent their brands are apparently being killed off in certain parts of Japan. In the remote village of Misato, Japan - their local mascot character, Misabo, must prove his worth. Or else.

Mascots. The colourful characters that some businesses choose to use to help represent their brands <a href="https://www.nytimes.com/2020/02/16/business/japan-mascots.html?te=1&amp;nl=morning-briefing&amp;emc=edit_MBAE_p_20200218&amp;section=longRead&amp;campaign_id=7&amp;instance_id=16083&amp;segment_id=21391&amp;user_id=e9bd9b5990c16b4e2bb7e43f8c87a611&amp;regi_id=95357314ion=longRead">are apparently being killed off in certain parts of Japan</a>. In the remote village of Misato, Japan - their local mascot character, Misabo, must prove his worth. Or else.

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