Apple has moved far beyond selling gadgets. Each launch now reinforces a bigger story — an ecosystem that locks in millions of users worldwide. With the global rollout of the new iPhone, updated Apple Watch, iPads and more, including their arrival in Malaysia, Alexander Wong and Amin Ashaari, co-founders of SoyaCincau, discuss whether Apple is doubling down on luxury, lifestyle and loyalty rather than breakthrough innovation.

Apple has moved far beyond selling gadgets. Each launch now reinforces a bigger story — an ecosystem that locks in millions of users worldwide. With the global rollout of the new iPhone, updated Apple Watch, iPads and more, including their arrival in Malaysia, Alexander Wong and Amin Ashaari, co-founders of SoyaCincau, discuss whether Apple is doubling down on luxury, lifestyle and loyalty rather than breakthrough innovation.

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

Enterprise Explores

Is Apple Innovating, Refining, or Playing Luxury?

Is Kwai Chai Hong preserving heritage, or curating it for a modern audience? As Visit Malaysia Year 2026 gathers pace, cultural spaces are becoming tourism assets and brand platforms. So, where does authenticity sit when heritage intersects with sponsorship, spectacle and commercial realities?



Zeen Chang, Co-Founder of Kwai Chai Hong, discusses the fine line between community and commodity. We examine whether restoration inevitably becomes curation, how corporate partnerships shape cultural storytelling, and what it means to protect integrity when culture becomes part of a national narrative.


We also explore the economics behind experiential heritage, the risks of aesthetic theatre, and the principles Zeen refuses to compromise on as Kwai Chai Hong continues to evolve.

Is Kwai Chai Hong preserving heritage, or curating it for a modern audience? As Visit Malaysia Year 2026 gathers pace, cultural spaces are becoming tourism assets and brand platforms. So, where does authenticity sit when heritage intersects with sponsorship, spectacle and commercial realities?Zeen Chang, Co-Founder of Kwai Chai Hong, discusses the fine line between community and commodity. We examine whether restoration inevitably becomes curation, how corporate partnerships shape cultural storytelling, and what it means to protect integrity when culture becomes part of a national narrative. We also explore the economics behind experiential heritage, the risks of aesthetic theatre, and the principles Zeen refuses to compromise on as Kwai Chai Hong continues to evolve.

Heritage in The Experience Economy

As traffic congestion worsens across the Klang Valley and e-hailing fares surge to eye-watering levels during peak hours, mobility in Malaysia is no longer just about getting from point A to B. It is becoming a question of fairness, affordability, productivity, and long-term planning. With commuters losing hours on the road, costs rising, and public frustration mounting, the cracks in our transport ecosystem are becoming harder to ignore.



We speak to Wan Agyl Wan Hassan, CEO of MARA Liner and Founder of My Mobility Vision, to unpack what is really happening beneath the surface. From the economics of surge pricing and the public’s growing distrust of platform mobility, to the deeper structural issues shaping how Malaysians move, this conversation explores what a fair and functional mobility system should look like. We examine the role of public transport, the limits of infrastructure-first thinking, and the policy choices that could determine whether Malaysia builds a more equitable system or remains stuck in a cycle of congestion and cost.

As traffic congestion worsens across the Klang Valley and e-hailing fares surge to eye-watering levels during peak hours, mobility in Malaysia is no longer just about getting from point A to B. It is becoming a question of fairness, affordability, productivity, and long-term planning. With commuters losing hours on the road, costs rising, and public frustration mounting, the cracks in our transport ecosystem are becoming harder to ignore.We speak to Wan Agyl Wan Hassan, CEO of MARA Liner and Founder of My Mobility Vision, to unpack what is really happening beneath the surface. From the economics of surge pricing and the public’s growing distrust of platform mobility, to the deeper structural issues shaping how Malaysians move, this conversation explores what a fair and functional mobility system should look like. We examine the role of public transport, the limits of infrastructure-first thinking, and the policy choices that could determine whether Malaysia builds a more equitable system or remains stuck in a cycle of congestion and cost.

Fair Fares, Broken Roads: Rethinking Mobility In A Congested Nation

In the last four years, Southeast Asia’s electricity demand has surged by 24%. Yet, despite the falling cost of renewables, nearly 80% of that new demand was met by coal and gas. The problem isn't the technology, it's a "locked-in" market structure that indirectly blocks the green transition

Alexandre Salesse, Partner at BCG, explains how the "Single Buyer" model and "Take or Pay" contracts have created a reliability gold standard at the cost of future flexibility.

He also unpacks the four critical reform levers needed to modernise the grid without triggering blackouts or investor flight.



Learn about:




The Physics of Power: Why electricity is a unique commodity that requires a perfect "bicycle balance" between production and consumption.


The "Sunk Cost" of Coal: How long-term contracts force utilities to prioritise fossil fuels they’ve already paid for, leaving no room for cheaper solar.


Unbundling for Competition: The necessity of separating power purchasers from plant owners to resolve built-in conflicts of interest.


The ASEAN Power Grid: Why it took 14 years to negotiate one wind farm and how a regional framework could fast-track future cross-border projects.


Targeted Subsidies: Moving away from hidden "blanket" subsidies toward transparent, time-bound support for those who need it most.


Avoiding Wishful Thinking: Why Southeast Asia shouldn't aim for immediate, Western-style liberalisation, but rather incremental "flexibility levers."

In the last four years, Southeast Asia’s electricity demand has surged by 24%. Yet, despite the falling cost of renewables, nearly 80% of that new demand was met by coal and gas. The problem isn't the technology, it's a "locked-in" market structure that indirectly blocks the green transitionAlexandre Salesse, Partner at BCG, explains how the "Single Buyer" model and "Take or Pay" contracts have created a reliability gold standard at the cost of future flexibility.He also unpacks the four critical reform levers needed to modernise the grid without triggering blackouts or investor flight.Learn about:<ul><li>The Physics of Power: Why electricity is a unique commodity that requires a perfect "bicycle balance" between production and consumption.</li><li>The "Sunk Cost" of Coal: How long-term contracts force utilities to prioritise fossil fuels they’ve already paid for, leaving no room for cheaper solar.</li><li>Unbundling for Competition: The necessity of separating power purchasers from plant owners to resolve built-in conflicts of interest.</li><li>The ASEAN Power Grid: Why it took 14 years to negotiate one wind farm and how a regional framework could fast-track future cross-border projects.</li><li>Targeted Subsidies: Moving away from hidden "blanket" subsidies toward transparent, time-bound support for those who need it most.</li><li>Avoiding Wishful Thinking: Why Southeast Asia shouldn't aim for immediate, Western-style liberalisation, but rather incremental "flexibility levers."</li></ul>

Is Apple Innovating, Refining, or Playing Luxury?

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