Today Enterprise Explores the on-going shift towards a non-cash economy and how payment systems have evolved over the last few years with Arun Menon, Managing Director at Ipsos Malaysia, a market research firm.



Back in January, Ipsos released their latest case study on Non-Cash Economy & Payment Evolutions which found that there has been a slight decrease in the usage of non-cash payment methods in 2023. However, a key point to take note of is that half of Malaysians still use non-cash payments, with e-wallets being used by a quarter of the population.



Besides that, some other notable findings from the “Non-Cash Economy & Payment Evolution” study shows:


A higher frequency of people who are using e-wallets


More youths are using online transfer


The usage of e-wallet for food purchases have increased but experienced a drop for retail and online purchases


TnG Wallet retains the top spot as the most used e-wallet brand, with MAE as strong number 2



There is a lot more to break down and digest from this study, which Arun help us explore and digest.

Today Enterprise Explores the on-going shift towards a non-cash economy and how payment systems have evolved over the last few years with Arun Menon, Managing Director at Ipsos Malaysia, a market research firm.Back in January, Ipsos released their latest case study on Non-Cash Economy &amp; Payment Evolutions which found that there has been a slight decrease in the usage of non-cash payment methods in 2023. However, a key point to take note of is that half of Malaysians still use non-cash payments, with e-wallets being used by a quarter of the population.Besides that, some other notable findings from the “Non-Cash Economy &amp; Payment Evolution” study shows:<ul><li>A higher frequency of people who are using e-wallets</li><li>More youths are using online transfer</li><li>The usage of e-wallet for food purchases have increased but experienced a drop for retail and online purchases</li><li>TnG Wallet retains the top spot as the most used e-wallet brand, with MAE as strong number 2</li></ul>There is a lot more to break down and digest from this study, which Arun help us explore and digest.

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