Building a brand is one thing. Building one that people want beyond their home market is another. What does it take for a homegrown fashion brand to earn a place on the global stage?

We get into:

• Before you go global: What a brand must have in place before entering a new market, and what he had to adapt for Asia, from pricing to which items got priority.

• Understanding the global fashion industry: The barriers holding local designers back, from funding and mentorship to vocational training gaps and fast fashion competition, and which is the hardest to overcome.

• What to do differently: His advice for a Malaysian designer who wants to be known globally, the biggest mistakes local brands make when they try.