Building a brand is one thing. Building one that people want beyond their home market is another. What does it take for a homegrown fashion brand to earn a place on the global stage?

We get into:


Before you go global: What a brand must have in place before entering a new market, and what he had to adapt for Asia, from pricing to which items got priority.


Understanding the global fashion industry: The barriers holding local designers back, from funding and mentorship to vocational training gaps and fast fashion competition, and which is the hardest to overcome.


What to do differently: His advice for a Malaysian designer who wants to be known globally, the biggest mistakes local brands make when they try. 

Building a brand is one thing. Building one that people want beyond their home market is another. What does it take for a homegrown fashion brand to earn a place on the global stage?We get into:<ul><li>Before you go global: What a brand must have in place before entering a new market, and what he had to adapt for Asia, from pricing to which items got priority.</li><li>Understanding the global fashion industry: The barriers holding local designers back, from funding and mentorship to vocational training gaps and fast fashion competition, and which is the hardest to overcome.</li><li>What to do differently: His advice for a Malaysian designer who wants to be known globally, the biggest mistakes local brands make when they try.&nbsp;</li></ul>

Helping you navigate the ever-changing universe of business, from headlines to the bottom line

Helping you navigate the ever-changing universe of business, from headlines to the bottom line